Nestlé, the renowned Switzerland based food and drink company, has reportedly vowed to augment the adoption of the recycled plastics in an array of packaging throughout the European Union by 2025, in a bid to address thriving environmental concerns.

According to sources familiar with the knowledge of the matter, Nestlé is working on increasing the amount of recycled plastic it employs in its product packaging, with an aim to use 25 percent rPET (recycled PET) in company’s plastic bottles all over Europe by the year 2025.

Reportedly, the European Commission (EC) urged key players to surge the volume of recycled content in packaging materials supplied across the EU so as to lower plastic waste, cite trusted sources.

The company has pledged to ensure that based on the type of packaging, its plastic bottles, caps on tins and jars, meat trays, shrink films used in display trays, and laminate PET layers, would all comprise recycled material between 25 percent to 50 percent by the year 2025.

The company plans to attain 25 percent rPET in plastic bottles & PERT layer in laminate food packs, 30 percent rPP (recycled polypropylene) constituents in caps on tins and glass jars, 50 percent rPET in meat trays, and 50 percent rPE (recycled polyethylene) constituents in shrink films.

Marco Settembri, Chief Executive Officer for Zone Middle East, Europe & North Africa, Nestlé, was quoted stating that the company supports the European Union’s Plastics Strategy. Settembri also stated that the company shares EU’s vision that no plastic packaging should leave its footprint in the environment.

The company plans to label its plastic packaging with appropriate recycling information to educate the consumers about the right way of disposing it. Allegedly, the F&B conglomerate has reduced the amount of PET required for each litre of bottled water by 22% over the past 10 years.